Martin Fyrst Jensen

Profile

A seasoned marketing professional with a strong background in e-commerce, data-driven decision-making, and team leadership. Expertise in optimizing user journeys, CRM, and marketing automation. A motivated, analytical leader with a track record of building and guiding high-performing teams through a "lead by example" approach.

Core Competencies:

• Online marketing strategy and execution

• Data-focused marketing and analytics

• Creative & performance-driven marketing campaigns

• User journey optimization

Leadership Skills:

• Proven ability to inspire & motivate teams

• Strong analytical and decision-making capabilities

• Skilled in aligning team performance with organizational goals

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Professional Experience

Senior Digital Analyst & Platform Project Lead

Babysam A/S (02/2022 – Present)

• Marketing & customer data collection and analysis

• Marketing optimization and implementation

• Data and tracking alignment for performance campaigns

• Marketing automation strategy

• Marketing & E-commerce tool setup and enhancements

• Strategic alignment of data initiatives

• Activation of customer data for loyalty programs

Founder/COO

TractionCPH (01/2017 – 12/2022)

• Managed e-commerce platforms (Shopify)

• Developed digital marketing & brand  strategies

• Executed performance marketing campaigns

• Spearheaded international market expansions

• Offered Interim CMO services

• Oversaw data and tracking alignment for campaigns

• Designed B2C lead generation initiatives

Interim Marketing Director

Aboalarm GmbH, Munich (01/2017 – 01/2020)

• Directed membership and communication strategies

• Led a team of 14

• Digital projects development and launches

• Implemented e-commerce improvements

Head of Online Marketing

InterNations GmbH, Munich (11/2014 – 01/2017)

• Developed and executed online marketing strategies

• Digital app projects development and launches

• Oversaw marketing automation initiatives

• Led internationalization and mobilization efforts

• Supervised 5 team leads across various online channels

Head of Marketing (CMO)

Regiondo, Munich (04/2014 – 08/2014, 4-month contract)

• Directed marketing and editorial teams (8 members)

• Streamlined marketing operations

• Digital projects development and launches

• Managed membership communication

Senior Corporate Development Project Manager

Insparx, Munich (02/2013 – 03/2014)

• Oversaw M&A processes

• Managed corporate development projects

• Implemented database monetization and cross-selling strategies

Regional Manager: Denmark, Turkey & Finland

Insparx (formerly be2), Munich (01/2011 – 01/2013)

• Led a team of 4 full-time employees

• Managed a budget exceeding €2 million

• Oversaw KPIs and CRM strategies across marketing channels

Country Manager for the Nordic Countries

be2, Munich (09/2009 – 12/2010)

• Built and led a Nordic marketing team

• Planned and executed online marketing strategies

International Business Development Manager

be2, Munich (05/2008 – 08/2009)

• Developed strategies for new market entries

• Implemented DACH-region marketing plans

Nordic Product Manager

Bayer A/S, Copenhagen (04/2007 – 04/2008)

• Led and trained an 8-person sales team

• Managed a team of 2 full-time employees

• Oversaw yearly budgeting and forecasting

• Designed Nordic marketing strategies

Nordic Marketing Assistant

Bayer A/S, Copenhagen (06/2006 – 03/2007)

• Managed hands-on marketing projects

• Oversaw seminar and conference communications

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Education

Master of Science in Economic Marketing

Copenhagen Business School (05/2005 – 08/2007)

• Master Thesis: "A Strategic & Marketing Approach to Germany for Systematic," in collaboration with the Danish Embassy, Munich

Bachelor Study Abroad

University of Åbo Akademi, Turku, Finland (08/2004 – 03/2005)

Languages

• Danish: Native

• English: Business fluent

• German: Proficient

Additional Information

Further documents and references are available upon request.

Sincerely yours,
Martin W. Fyrst Jensen